Three products. Real prices. No guesswork.
A website you own and can actually manage, and the option to have us maintain or grow it afterwards. Every price below is what you pay — nothing here is hidden behind a discovery call.
Website Launch
Essential
A focused site for a small service business.
50% to start, 50% before launch.
Complete
The full package for a business that needs to be found.
50% to start, 50% before launch.
Comparing build quotes? We published real market prices for the UK, US, Australia and Europe in our guide to how much a website costs.
After launch, it is your call
Website Care
We keep it secure, updated and online.
Billed quarterly at $177. No lock-in.
Digital Growth
Everything in Care, plus getting you found.
Billed quarterly at $1,350. Three-month minimum.
Self-managed
You take the keys and run it yourself.
Always an option, and never the wrong one.
What “SEO included” actually means
Included in every build
Title tags and meta descriptions on every page, correct heading structure, image compression and alt text, XML sitemap and robots.txt, Search Console and Analytics connected, basic schema markup, mobile responsiveness, core speed work, SSL and security configuration.
Not included in a build
Keyword research campaigns, content strategy, blog writing, link building, citation building, ranking work and ongoing optimisation. These belong to Digital Growth, because they are continuous work rather than a one-time setup.
The honest version: an SEO foundation is what makes a site eligible to rank. Actually ranking comes from ongoing work — content, reviews, links and optimisation over months. If someone promises you page one from a build alone, they are selling you something that does not exist.
Comparing us against other quotes? We break down what every tier actually includes in our 2026 website maintenance cost guide.
What a Care plan covers — and what it does not
What actually changes the price
Two websites with the same page count can differ in cost by several times over, and it is rarely the design that explains the gap. These are the four things that genuinely move a quote up or down, so you can judge roughly where your project sits before you get in touch.
Pages and unique templates
Custom features and integrations
Content and imagery
Timeline
Included in every build, whatever you spend
Some agencies price these as extras. We do not, because a site without them is not finished.
- Mobile-first design tested on real breakpoints
- Image compression and speed optimisation before launch
- On-page SEO structure, metadata and schema markup
- SSL, basic security hardening and spam protection on forms
- A walkthrough so you can edit the site yourself
- Post-launch support window on every package
Five things we commit to
No surprise invoices
Nothing is billed without being quoted and approved first. If a request falls outside your plan, we say so before doing the work — never after.
You own your domain
Registered in your name, on your email address. Full ownership from day one, whether or not you stay with us. We are simply listed as the technical contact.
Leave whenever you want
No lock-in contracts. If you decide to move on, we export your full site and migrate it to any host you choose, free, within 30 days.
Your site stays online
We will never take a site down over a billing issue. If an invoice is late we pause work and talk to you. The site stays live.
We tell you the truth
If something is not worth doing, we say so — even when it costs us the sale. If your site does not need a rebuild, we will tell you that too.
Built for you to manage
Clean structure, no plugin bloat, no theme lock-in. You get training and documentation so editing text, swapping images and updating details never needs a developer.
We do not just claim these things — we measured how rare they are. See our study of 27 maintenance providers.
Pricing questions, answered
How much does a WordPress website cost?
Our Essential build is $700 for five pages and Complete is $1,900 for up to ten pages with a full brand kit, copywriting and Google Business Profile setup. For context, a professional small-business site typically runs $2,000 to $8,000 in the United States and £1,200 to £4,000 in the United Kingdom, with agency entry points often higher again.
Why are your prices lower than a local agency?
Different cost base, not lower standard. We work from Pakistan for clients in the UK, US, UAE and Australia, which means our overheads are a fraction of a London or Sydney agency’s while the work is built to the same standard on the same stack.
What does the 50% deposit cover?
It books the build slot and covers the discovery, structure and design phase. The remaining 50% is due before we push the site live, so you see the finished result before the final payment.
Is SEO included in the build?
The technical foundation is: title tags, meta descriptions, heading structure, image compression and alt text, sitemap, robots.txt, Search Console and Analytics, basic schema, mobile responsiveness, core speed work and SSL. Ongoing SEO — keyword campaigns, content, links and ranking work — is the Digital Growth plan, because it is continuous rather than a one-time setup.
Do I have to take a monthly plan?
No. The build is a complete product on its own and the site is deliberately made simple enough for you to run yourself. Roughly speaking, most clients take Care because they would rather not think about updates, but self-managing is a legitimate choice and we will not push you off it.
What if I need more than ten pages?
Additional pages are $90 each, quoted before we start. If the project is substantially bigger — an online store, a member area, custom functionality — we scope and quote it separately rather than stretching a package to fit.
Who writes the website content?
On Complete, we write the page copy for you from a short briefing. On Essential we give you a content template and help fill the gaps. If you already have copy you are happy with, we structure and design around it.
How long does a build take?
Two weeks for Essential and three to four weeks for Complete, measured from when content and access are in place. If gathering content takes you longer, that is fine — we simply reschedule the build window together rather than rushing it.
Are there any hidden costs?
No. The only things beyond the package price are extra pages at $90, premium plugin licences if your project genuinely needs one, and stock imagery if you want licensed photography. All of it is quoted and approved before we spend anything.
What happens after launch?
You get 30 days of free support for any fix or question, full administrator access, a written training guide, and on Complete a recorded walkthrough of your specific site. After that you either manage it yourself or move onto Website Care.
Not sure which one you need?
Tell us what your business does and what the site has to achieve. We will point you at the right option — including the cheaper one, if that is genuinely the right answer.